Opps
Web development
Support and maintenance
Artificial Intelligence
Consultations and analysis
Industry:
DATA market
Year:
2023-2024
About client
The client’s company is one of the largest in Illinois whose main activity is checking the integrity of houses. The company needed to improve the quality of architecture reports and simplify creation of its
About project
Opps is an innovative platform designed to empower users with effective tools for data search and utilization in marketing and business development. Leveraging artificial intelligence (Open AI), the platform enables users to effortlessly find relevant contact details, create personalized advertising audiences, and optimize their campaigns on LinkedIn and Twitter. Opps offers access to three main types of data: investor information, rapidly growing companies, and curated audience analytics. The platform ensures reliable data storage, high performance, and security, allowing businesses to significantly enhance their marketing strategies and increase conversion rates.
Additionally, Opps helps accelerate startup growth by connecting them with potential customers, early adopters, and investors. By providing curated email lists on a weekly basis, startups can easily identify and engage with key stakeholders, optimizing outreach efforts for improved success.
Goals and objectives
1
Provide access to high-quality data: Deliver verified contact information, audience analytics, and company data for better marketing and business strategies
2
Increase conversion rates and ROI: Help users improve conversion and return on investment with precise targeting and personalized campaigns
3
Enhance data search efficiency: Develop an intuitive platform that simplifies data search and utilization for various business tasks
4
Integrate AI for smarter automation: Utilize artificial intelligence to automate data processes and improve platform functionality
5
Ensure data security and performance: Guarantee reliable data storage, processing, and seamless API integration to protect user information and ensure platform stability
Solution
To implement the Opps project, we integrated a range of tools and technologies to create a comprehensive and efficient platform. The frontend was developed using HTML, CSS, and React, ensuring a modern, user-friendly interface with dynamic, responsive components. On the backend, we employed NestJS for a modular and scalable architecture, along with PostgreSQL to securely manage and store data. Nginx was used for fast and secure content delivery, handling requests and load balancing.
We integrated the Open AI API to power intelligent search and contact recommendations for investors, using AI to enhance data analysis and recommendation generation. Swagger was utilized for documenting the API, simplifying the development and testing process. External APIs like SmartLead and Adapt were incorporated to build and update contact lists and advertising audiences. We also implemented Stripe for secure payment processing and Namecheap for domain registration and management.
This AI-driven solution offers startups curated weekly lists of potential customers and investors, automating outreach and improving lead generation efficiency.
Result
The result of the Opps project is a comprehensive platform that provides users with powerful tools for data-driven marketing and business strategies. The platform enhances outreach by delivering accurate and verified contact data, allowing businesses to create personalized audiences for more targeted advertising campaigns. With optimized campaigns on platforms like LinkedIn and Twitter, users can achieve higher engagement. Subscribers have access to three key data types: potential investors, fast-growing companies, and curated audience insights. Opps.ai's intuitive interface and robust data collection approach help businesses significantly improve their marketing strategies, boosting conversion rates and return on investment.