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Cohooyo
Web development
UI/UX design
Mobile applications,
Big data and analytics
Industry:
Career Development and Training
Year:
2023
About client
The client, an EdTech company focused on personalized learning and career development, needed a scalable digital solution to match individuals with training programs, internships, and educational resources tailored to their personality and career goals.
The key requirement was to create a cross-platform application that combines personality-driven recommendations with smart filtering, making it easier for users to discover relevant opportunities based on their unique profiles. The platform had to support a seamless experience across devices and integrate with third-party data sources to automate access to job listings, training programs, and mentorship opportunities.
The goal was to deliver a fully digital, AI-assisted matching system that helps users navigate professional growth while enabling the client to launch a competitive product in the career development and training space
About project
The Cohooyo platform was developed as a cross-platform digital product combining mobile and web interfaces to support AI-driven career and learning recommendations. The primary goal was to deliver a scalable solution that empowers the client to offer personalized learning journeys based on each user's personality type, interests, and long-term career goals.
Designed for students, professionals, and lifelong learners, the platform leverages behavioral profiling to match users with relevant training programs, internships, and local job opportunities. Smart filtering and real-time profile-based recommendations ensure each user receives a tailored learning path, increasing user engagement and retention.
One of the key project objectives was to build a frictionless interface that supports intuitive navigation, interactive assessments, and seamless communication between users and educational providers. From discovery to onboarding, the product was engineered to maximize usability, relevance, and user satisfaction — while supporting continuous data-driven improvement
Goals and objectives
1
Build a personality-based learning and career development platform: Create a scalable digital product that uses psychometric profiling to offer tailored recommendations across education and career paths
2
Deliver AI-powered matching for personalized training and internship opportunities: Implement smart filtering and contextual analysis to connect users with relevant learning programs, companies, and job opportunities
3
Streamline internship and job discovery via profile-driven logic: Leverage behavioral and goal-based user data to simplify the experience of finding internships and entry-level career paths
4
Integrate advanced personality assessment tools: Provide an internal testing engine that translates user traits into actionable learning recommendations and dynamic user journeys
5
Connect to external data sources via API: Enable real-time access to job boards, company profiles, and training catalogs through robust third-party integrations — improving data freshness and reach
Solution
Based on a comprehensive market and user behavior analysis, we designed a modular and scalable application architecture capable of supporting both mobile and web platforms. The core of the solution was a psychometric assessment engine — implemented using custom logic and third-party tools — which enabled highly personalized learning and career recommendations based on user personality traits.
For rapid front-end development and seamless prototyping, we leveraged FlutterFlow, which allowed us to reduce time-to-market while maintaining design flexibility. The system integrates with multiple external APIs to pull real-time job listings, company data, and learning opportunities.
To streamline career event scheduling and mentorship sessions, we integrated Calendly, enhancing the platform's utility for both users and administrators.
The solution was thoroughly tested across iOS and Android devices to ensure consistent performance and responsiveness. Post-launch, we provided ongoing support, incorporating user feedback into product iterations to ensure continued alignment with the client’s evolving business objectives
Tools & Technologies
Result
As a result of the collaboration, the client successfully launched a fully functional mobile and web platform that connects users with personalized training, internships, and job opportunities — driven by AI-based profiling and behavioral matching.
The intuitive design, integrated application flow, and resume submission capabilities significantly improved user onboarding and engagement rates, positioning the platform as a practical tool for educational institutions, training providers, and career centers.
By combining smart filtering, psychometric testing, and external job data integrations, the product offered a differentiated user experience — helping the client strengthen their presence in the competitive EdTech and career development space.
Additionally, the marketing landing page helped communicate key product value and onboard new users efficiently, contributing to early traction and brand visibility