C13
Web development
Support and maintenance
Industry:
Media & Ad tech
Year:
2024
About client
C13 Agency is a creative agency that helps businesses with branding, communication strategies, and visual identity. They came to us for help creating a website that would truly reflect their style and showcase their work. Our IT team developed a site that perfectly captured their vision, meeting all their needs and going beyond their expectations.
About project
The success of any project lies in effective communication, and that’s exactly what we aimed to achieve. With years of experience in the gastronomy and nightlife industries, we truly understand our target audience. These sectors touch nearly every demographic, making our expertise valuable across the board. We’ve handled over 30 projects in hospitality and gastronomy, publishing over 20,000 articles annually. For us, a social media event is like hosting the perfect party for the right audience – it’s about keeping your audience entertained and engaged.
In collaboration with C13 Agency, we developed a website that seamlessly integrates their creative vision while effectively communicating their brand identity and strategy. Our team worked closely with them to ensure the platform not only reflects their style but also provides an intuitive and engaging user experience, surpassing their expectations.
Goals and objectives
1
Create an engaging, interactive website Integrate animations, videos, and 3D elements into the design
2
Ensure smooth user experience Optimize the website’s performance for all devices and browsers
3
Develop a content management system (CMS) Implement a secure and user-friendly CMS for easy content updates
4
Enhance website performance and speed Use lazy loading and media optimization to minimize load times
5
Conduct comprehensive testing Test for compatibility, usability, and performance across all platforms
Solution
Our team approached the development of the C13 Agency website by utilizing cutting-edge technologies and focusing on seamless performance and visual appeal. We built the front-end using HTML, CSS, and JavaScript, while GSAP was employed for smooth animations. One of the main challenges was integrating complex animations and 3D elements without compromising the website’s speed. To resolve this, we implemented lazy loading for images and videos, ensuring that media content loaded only when necessary. Additionally, multi-threaded video loading was used to reduce wait times and improve user experience. During the design phase, we carefully integrated the provided visuals while maintaining high performance across devices. Optimization of images using modern formats like WebP further reduced load times without sacrificing quality. Our solution also included a custom content management system (CMS) that allows the client to easily update content, making the platform scalable and future-proof.
Tools & Technologies
Result
The C13 Agency project resulted in a visually stunning and highly functional landing page, showcasing three core products. The use of animated 3D elements and videos added a creative touch, emphasizing modern communication strategies and brand evolution. The first product, Modern Social Experience, helps brands develop social engagement, from strategy to community management and consulting. C13 becomes a key partner in creating a unique social experience, providing full support and content management. The second product, Modern Art Buying, covers the entire creative production process, from the initial brief to the final result, offering ongoing content creation through bespoke creators. The third product, Modern Acceleration, combines user-generated content (UGC) with paid media assets to increase organic reach and build fan bases. The final solution met and exceeded C13’s expectations, providing a platform that enhances their brand and effectively engages their audience.