Adsee
Web development
UI/UX design
Big data and analytics
Artificial Intelligence
Internet promotion
Industry:
HR technology, Recruitment technology
Year:
2023
About client
Adsee is a digital marketing platform specializing in providing advanced advertising solutions and analytical tools for businesses. They needed a comprehensive web application that would allow users to efficiently create, manage, and analyze advertising campaigns. The main challenge was ensuring seamless integration of real-time data and analytics into the platform, enabling businesses to make quick, informed decisions. While this provided great potential for optimizing marketing strategies, ensuring data accuracy and processing speed posed significant technical challenges. The company required a solution that would streamline this process while improving the quality and speed of ad operations, with a focus on reliable integration with external services.
About project
Adsee is an innovative recruitment tool that simplifies the process of passive candidate search through social media and Google advertising. The platform is designed specifically for recruiters who want to quickly and efficiently launch ad campaigns without the need for marketers or designers. Adsee helps businesses manage campaigns in real-time, providing powerful analytics and cutting-edge solutions for decision-making. By integrating complex data processing algorithms, Adsee ensures fast and accurate campaign optimization, making the recruitment process simple and effective. The system provides all the necessary tools for successfully managing ad campaigns and analyzing results, making it a versatile recruitment solution.
Goals and objectives
1
Simplify recruitment processes: Develop a platform that allows recruiters to easily launch and manage campaigns without specialized skills.
2
Automate ad targeting: Create an algorithm that automatically adjusts ad targeting based on job vacancies and descriptions.
3
Integrate real-time analytics: Implement a dashboard to monitor and analyze the effectiveness of recruitment campaigns.
4
Enhance user experience: Design an intuitive interface that is easy to navigate for both beginners and professionals.
5
Enable creative customization: Provide tools for editing and creating ad content with integrations such as VistaCreate and OpenAI.
Solution
The Adsee project focused on creating a powerful digital platform to streamline recruitment processes and optimize ad campaigns. We began by designing adaptive interfaces in Figma, closely collaborating with designers and developers to ensure smooth implementation. The frontend was developed using Next.js, CSS, and HTML, with state management handled through Redux.
One key challenge was developing an advanced targeting algorithm that automatically adjusted ads based on job data. This algorithm was seamlessly integrated into the user interface, allowing recruiters to easily manage campaigns. We implemented API integration with social media platforms and Google Ads for campaign execution and created an analytics dashboard using Next.js and Redux to display real-time data. Additionally, OpenAI was integrated to generate ad descriptions, and VistaCreate was used for editing creative assets.
All components were thoroughly tested to ensure performance and reliability, resulting in a fully optimized system. The project was successfully launched, and user documentation was provided for ongoing support.
Result
Adsee has proven to be an invaluable tool for recruiters, significantly simplifying and optimizing the entire recruitment process. With an intuitive and user-friendly interface, recruiters can easily navigate the platform without extensive training. One of the key achievements was the development of a powerful analytics dashboard, allowing users to quickly evaluate the success of their advertising campaigns and make informed decisions. The automated targeting algorithm adapts ads based on job descriptions, ensuring effective campaigns without requiring marketing expertise. The platform also includes a creative service powered by OpenAI, enabling quick and appealing ad creation, further boosting conversions. Adsee has greatly improved recruiter efficiency, helping them save time and resources while achieving excellent results.