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Adsee
Web development
UI/UX design
Big data and analytics
Artificial Intelligence
Internet promotion
Industry:
HR technology, Recruitment technology
Year:
2023
About client
The client approached us with a clear goal: to build a recruitment automation tool that empowers in-house HR teams to attract passive candidates through self-managed advertising. The product — later named Adsee — needed to simplify and automate job ad creation, reduce time-to-hire, and eliminate dependency on marketing or design teams.
A core requirement was to develop a system that could dynamically generate, launch, and optimize recruitment campaigns across Google and social media — without requiring technical skills from recruiters. The platform had to integrate real-time analytics, automate ad targeting based on job descriptions, and offer compatibility with creative tools.
The result would be a high-performance HR tech platform that combines speed, automation, and data-driven insights — turning recruitment advertising into a scalable in-house capability
About project
Adsee is a recruitment marketing platform designed to give in-house talent acquisition teams full control over passive candidate sourcing through automated advertising. Built to eliminate reliance on external marketers or designers, the platform allows recruiters to independently launch targeted job campaigns across Google and social media in minutes.
The system includes a built-in targeting algorithm that analyzes job titles and descriptions to automatically optimize ad reach, removing the need for manual configuration. Recruiters can create, customize, and launch high-performing ads using pre-built creative templates and AI-powered content suggestions.
To support strategic hiring decisions, Adsee provides a real-time analytics dashboard that visualizes performance metrics across all live campaigns. The result is a highly scalable and efficient recruitment advertising workflow that reduces time-to-fill and increases qualified applicant flow — without increasing operational overhead
Goals and objectives
1
Streamline recruitment workflows: Develop a self-service platform that enables HR and recruitment teams to launch and manage ad campaigns independently — without requiring marketing or design expertise
2
Automate targeting logic: Build an algorithm that dynamically configures ad targeting parameters based on job titles, descriptions, and role attributes to maximize relevance and reach
3
Enable real-time campaign intelligence: Implement an analytics dashboard that provides recruiters with instant visibility into campaign performance, allowing for data-driven adjustments and decision-making
4
Deliver a frictionless user experience: Design a clean, intuitive interface that ensures usability for recruiters of all technical backgrounds — accelerating onboarding and minimizing operational complexity
5
Support creative customization at scale: Provide tools for recruiters to generate and adapt ad creatives using AI-generated copy (OpenAI) and template-based visual editors (VistaCreate), reducing content production time and maintaining brand consistency
Solution
To help recruiters manage hiring campaigns in-house, we built Adsee — a scalable platform for launching, targeting, and optimizing recruitment ads without relying on marketers or designers.
We designed adaptive interfaces in Figma and developed the frontend using Next.js, HTML/CSS, and Redux. The core feature was an AI-powered targeting algorithm that configures ad audiences based on job data, enabling recruiters to run effective campaigns with minimal setup.
The system integrates with Google Ads and social platforms via API, while OpenAI handles ad copy generation and VistaCreate powers creative customization. A real-time analytics dashboard gives recruiters instant insight into campaign performance.
The platform was tested across environments and delivered with documentation to support smooth adoption
Result
Adsee enabled recruitment teams to internalize ad campaign management, reducing time-to-hire and removing reliance on external creative or marketing support. The platform’s targeting engine ensured that job ads reached the right audience with minimal manual input, while real-time analytics allowed teams to track performance and make fast, data-driven adjustments.
The built-in creative tools — including OpenAI-powered ad copy and VistaCreate templates — accelerated content production and improved ad engagement. As a result, recruitment workflows became more efficient, scalable, and cost-effective, helping companies attract qualified candidates faster and with greater control