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321!
UI/UX design
Mobile applications,
Industry:
Gaming and Entertainment
Year:
2023
About project
321! is a cross-platform mobile quiz platform designed to engage users in real-time competitions with real-money rewards. The application was developed for the Nigerian market with a dual goal: to offer users an exciting trivia experience and to help brands increase visibility through sponsored quizzes.
The platform enables sponsors to host branded games with prizes, turning knowledge into a marketing tool while boosting user acquisition and retention. With seamless integration of payment systems, real-time data processing, and an intuitive user interface, 321! offers a scalable solution for interactive engagement, gamified promotion, and monetized knowledge sharing on mobile devices
Goals and objectives
1
Launch a monetized quiz platform for the African market: Develop a scalable cross-platform mobile app enabling real-time trivia competitions with real-money payouts to attract and retain users
2
Implement a flexible admin panel for content and sponsor management: Allow platform operators to independently manage quiz scheduling, question libraries, and branded campaigns
3
Integrate sponsor-driven experiences: Enable brand exposure through sponsored quiz formats, customized prize pools, and in-app advertising
4
Incentivize organic user growth: Introduce referral-based reward mechanisms to boost user acquisition through gamified sharing
5
Maximize engagement through UX and game mechanics: Ensure intuitive user flow and interaction design that supports repeated participation and long-term retention
Solution
We engineered a monetized quiz platform tailored for the Nigerian market, combining gamification mechanics, real-time competitions, and sponsor-led campaigns in one scalable mobile product.
The cross-platform application was developed using Flutter to ensure fast delivery and consistent performance across iOS and Android. Firebase was used for real-time data management, secure user authentication, and quiz content control — enabling the platform to support simultaneous high-load quiz sessions and maintain accurate player tracking.
We integrated Stripe to manage financial transactions, allowing users to securely withdraw their winnings and sponsors to automate payouts. A custom admin panel was built to provide full control over quiz scheduling, content updates, and branding for each campaign — making the platform scalable and fully manageable by the client.
Throughout development, we performed rigorous testing to ensure performance stability, payment security, and seamless quiz experiences. This allowed us to launch a reliable and engaging mobile solution with strong monetization potential and clear value for both users and sponsoring partners
Result
The 321! platform successfully launched on both iOS and Android, providing a stable and scalable solution for real-time quiz competitions in the Nigerian market. The app enabled the client to run branded campaigns with direct sponsor integration, increasing user engagement and brand visibility through interactive gamification.
The combination of automated payouts via Stripe, real-time quiz management, and referral-based growth mechanisms contributed to high user retention and organic acquisition. The custom admin panel gave the client full control over quiz scheduling, sponsor assets, and content moderation — significantly reducing operational overhead. As a result, the platform proved its value as a monetized, sponsor-friendly mobile solution for interactive user engagement