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Leads otter
Web development
Big data and analytics
Industry:
Job hiring
Year:
2023-2024
About project
Leads Otter is an advanced B2B lead generation platform designed to help businesses connect with potential clients worldwide. Utilizing powerful job data analytics, the platform continuously monitors job openings in more than 60 countries, identifying new opportunities for expanding the client base in real time. Leads Otter is ideal for companies aiming to increase the number of customers by targeting prospective markets based on up-to-date hiring data. The platform automates the lead generation process, making it easier and faster to find new customers, thus improving its effectiveness. Using job data allows companies to optimize sales efforts and more accurately target their marketing campaigns.
Goals and objectives
1
Automate B2B lead generation using job data analysis to improve targeting accuracy.
2
Increase the efficiency of sales teams by simplifying the process of finding and processing leads.
3
Improve lead-to-client conversion through targeted actions and timely follow-ups.
4
Expand the customer base by leveraging global hiring data and market analytics.
5
Develop scalable tools to ensure platform reliability and continuous growth.
Solution
To implement Leads Otter, we used advanced technologies to create an efficient and scalable B2B lead generation platform. The main challenge was to gather and process large amounts of job data in real time from more than 60 countries. To address this, we implemented Apache Kafka for real-time data collection from APIs, web scraping, and external databases. The data was securely stored in PostgreSQL for further analysis.
For the backend, we utilized FastAPI to create high-performance APIs, ensuring scalable real-time data processing. Machine learning algorithms were integrated to analyze job data and predict potential leads, providing timely and accurate information. The frontend was developed using HTML and CSS to ensure a user-friendly interface, while Swagger was used to auto-generate API documentation, simplifying development and testing.
We also developed an automated notification system using ChatGPT, which generates intelligent alerts and reports for sales teams, enabling quick responses to new opportunities. The platform was designed for scalability and reliability: Kafka handles large data volumes, PostgreSQL ensures data integrity, and FastAPI provides a robust API infrastructure
Tools & Technologies
Total time:
3 months
Result
Leads Otter is an innovative B2B lead generation solution that automates the discovery of new business opportunities by analyzing hiring data across more than 60 countries. The platform helps sales teams save time by automating lead prioritization and improving evaluation, ultimately expanding the customer base. With over 1.5 million new hiring signals added daily, Leads Otter eliminates the need for manual searches, allowing teams to focus on high-impact tasks. Through real-time data processing and machine learning algorithms, Leads Otter identifies the most promising leads based on hiring activity, ensuring that companies can concentrate on high-value opportunities. The platform’s seamless integration with various data sources and its intuitive interface provide users with timely notifications, helping them stay ahead of the competition and achieve business growth.